In the age of information abundance, consumption and constant stimulation, the concept of “Less is More” (less is better) is gaining more and more relevance in modern life. This principle, which has roots in architecture and design, has spread to multiple areas, from fashion to technology, from lifestyle to art.

The concept of “Less is More” was coined by German architect
Ludwig Mies van der Rohe
and summarizes the idea that simplicity and elegance come from a reduction of superfluous elements. This principle opposes excess, ostentation and clutter, favoring instead clean lines, functionality and essentiality. “Less is More” calls for focusing on the things that really matter, eliminating the unnecessary to achieve greater clarity and impact.

In addition to the material dimension, “Less is More” can be extended to our lifestyle and interpersonal relationships. In an age of continuous connectivity and information overload, trying to simplify our routines, eliminate digital distractions and create spaces for rest and reflection becomes essential for mental and emotional well-being. Reducing commitments and superfluous activities allows us to focus on the things that we are truly passionate about and fill us with joy.

The concept of “Less is More” is a response to the challenges of modern society. In an increasingly complex and hectic world, the pursuit of simplicity and elegance can lead us to a more authentic and meaningful life.

Prima Bottega, through the reduction of elements and focus on what really matters, introduces the TESORO Concept characterized by an essential and elegant line enriched with the gold detail: a note of light in bush-hammered gold that transforms traditional hoods into refined products of timeless class.

The hand-applied gold leaf band, which surrounds the entire perimeter of the hood and accentuates the momentum of the lines, gives the product an unprecedented appearance where matter and light merge into a single body.